St. Mark's Bookshop

The second edition of this authoritative text has been thoroughly updated to provide the latest information on the organization and operation of the fashion industry.

New to This Edition:
-- Heavily illustrated with new photos and line drawings to show the latest developments in the organization and daily functioning of the industry
-- Updated discussion of the role of the finance and information technology function in the organization of apparel businesses.
-- Discussion of trade dress under trademark law
-- New information on design teams, sales volume and sell through, costing, computer-aided design, sample lines, virtual samples, computer-generated buying, production information management, and trends in sourcing, among other topics